Experience
For the past decade I’ve worked at Knowit Experience (Linköping). I help teams plan, build, and improve digital services, often as the person who makes the work feel clearer and more doable. I’ve led design work for clients, coached teams, and helped steer how design and frontend work together.
A lot of my job is helping people move forward when things are messy, uncertain, or politically complicated. I run workshops, turn fuzzy goals into concrete decisions, and make sure everyone shares the same picture of what we’re doing and why. I’m big on visuals, not because they’re pretty, but because they reduce misunderstandings.
I’ve worked with organizations large and small, local and global, from Holmen and Toyota Material Handling to museums like the Vasa Museum and the Museum of Wrecks. The work usually lands in real things people use, like public websites, intranets, and internal tools, from early direction to launch.
I’m also technical. I learned to code early, worked as a developer, and studied cognitive science with a focus on how people interact with systems. That mix helps me talk to both developers and decision-makers without the usual translation problems.
What I can contribute
If you bring me into a project, you get someone who helps the team do good work without burning out or getting stuck in endless discussions. I’m direct, but not sharp. I lead through coaching and care, and I try to make the people around me better at what they do.
Here’s what I often end up doing:
- Get the team aligned on what we’re solving, and what “good” looks like
- Turn ideas into a plan people can actually follow
- Map user flows and content, so the structure makes sense
- Sketch and prototype early, so we learn before we build
- Test with users, and make changes based on what we learn
- Work closely with developers, so design choices survive contact with reality
- Help stakeholders make decisions, instead of postponing them
I’ve held roles like UX lead, team lead, product owner, project manager, and (in web contexts) software architect.
Clients I've worked with
Swedish Geotechnical Institute, Östergötlands museum, SBU, Elmia, Vasa museum, Museum of Wrecks, Swedish Naval Museum, Swedish Railway Museum, Uppsala Konstmuseum, Väderstad, Holmen, Region Östergötland, Region Stockholm, Kammarkollegiet, Göta kanalbolag, Bixia, Tekniska verken, Softube, Toyota material handling, Sankt Kors, Dukaten, Hyresbostäder, Vätterhem, Ambea
Going forward
These days I’m especially interested in work that sits at the intersection of direction, leadership, and change.
Three things I keep coming back to:
- AI at work, what it changes, what it breaks, and how to use it without losing the plot
- Leading teams across distance, and what “a good digital workplace” actually needs to function
- Privacy and security, because our lives are online now, and “we’ll handle it later” is rarely a good plan
If your organization is trying to move forward without losing people along the way, I’m very into that kind of challenge.
Talks
I like teaching. I give talks and run sessions on topics like user journeys, shaping a project before it starts, design strategy, digital workplaces, and where the web is heading. Sometimes it’s a small internal session, sometimes it’s a bigger event.
If you’re thinking about a talk or a workshop, feel free to reach out.
